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SPRAY 'N WASH is now RESOLVE
PRESS RELEASE:

SPRAY ‘N WASH® IS NOW RESOLVE®
NEW NAME, SAME COMMITMENT TO FIGHTING STAINS
Parsippany, N.J. – November 20, 2009 – Spray ‘n Wash®, a trusted in ally in the fight against stains, is changing its name to RESOLVE® beginning November 2009.  Combining 40 years of proven stain fighting experience with the power of RESOLVE®, the new RESOLVE fabric care portfolio is tough on stains and safe on clothes.

“RESOLVE is combining forces with Spray ‘n Wash® to bring its efficacy, safety and reputation to the laundry room,” said Donna McGonigal, Marketing Director of Fabric Care, Reckitt Benckiser.  “From carpets to clothing, RESOLVE features a stain fighter for any fabric, offering stain-free assurance.  Our mission is to leverage our expertise to RESOLVE stains, safely and effectively.”

RESOLVE has been a trusted name in stain fighting for more than 25 years.  Spray ‘n Wash has joined RESOLVE, the No. 1 stain remover for carpet and upholstery, to expand its stain fighting arsenal. From grass stains to chocolate, RESOLVE provides consumers with a selection of stain fighters specifically formulated for every drip, dribble and fabric.   

The new RESOLVE fabric care portfolio, formerly Spray ‘n Wash, is available in the familiar triggers, Stain Stick® and new Bright & White In-the-Wash Laundry Booster formulas.  Featuring the signature green bottle consumers have trusted for decades, a new red label will accompany the name.  RESOLVE MAX™, boasting maximum power for the toughest dried-in stains, will remain in a red bottle.  The RESOLVE fabric care portfolio is available in the laundry aisle at major mass, grocery, drug and convenience stores nationwide.